Embark on the Journey of a Lifetime

From Sales Manager to Cruise Executive: Rick Meadows’ Journey




An image of a determined man in a sharp suit, confidently standing on the deck of a luxurious cruise ship as the sun sets, symbolizing Rick Meadows' remarkable transformation from Sales Manager to Cruise Executive

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I’ve always been fascinated by the cruise industry, and one person who has truly made a mark in this field is Rick Meadows.

With over 30 years of experience, Meadows started as a district sales manager and worked his way up to becoming the president of Seabourn and the North American operation of Cunard Line.

What’s even more impressive is that he credits his long-term commitment to the company for his success.

Let’s delve into Meadows’ incredible journey from a sales manager to a highly respected cruise executive.

Key Takeaways

  • Rick Meadows has had a successful career progression in the cruise industry, starting as a district sales manager and rising to become the president of Seabourn and the North American operation of Cunard Line.
  • Meadows credits his long-term commitment to the same parent company for his success, having been with the company for 30 years.
  • Meadows believes in balancing his time and relies on his brand teams to oversee and manage the operations of Seabourn and Cunard.
  • Meadows’ love for travel and the cruise industry started at a young age, and he is passionate about food, wine, and collaboration with dedicated people.

Early Beginnings in the Travel Industry

I started working at a travel agency in high school and fell in love with the cruise industry while working in St. Louis. Those early industry experiences sparked a passion within me that still burns strong today.

It was during my time at the travel agency that I had the opportunity to learn about the various cruise lines, their itineraries, and the incredible experiences they offered. The more I learned, the more fascinated I became. I was captivated by the idea of traveling the world, exploring different cultures, and creating unforgettable memories for others.

This passion for the cruise industry has been the driving force behind my career progression, leading me to take on roles of increasing responsibility within the industry. It is a privilege to work in an industry that I am truly passionate about.

Rising Through the Ranks at Windstar Cruises

Starting as a district sales representative, I quickly climbed the ranks to become the director of sales at Windstar Cruises. It was an exciting journey, and along the way, I witnessed the success of our sales strategy and marketing efforts.

Here are five key factors that contributed to Windstar Cruises’ marketing success:

  • Innovative Itineraries: We continuously developed unique and immersive cruise itineraries that appealed to our target market, offering unforgettable experiences and creating a sense of exclusivity.

  • Personalized Service: We prioritized providing exceptional customer service, tailoring our offerings to meet the individual needs and preferences of our guests.

  • Brand Partnerships: Collaborating with renowned brands and influencers allowed us to expand our reach and attract new customers who aligned with our brand values.

  • Digital Marketing: We embraced digital platforms, leveraging social media, email marketing, and targeted advertising to reach and engage with our audience effectively.

  • Customer Feedback: We actively sought feedback from our guests, using their insights to refine our offerings and enhance the overall customer experience.

Taking on Corporate Marketing at Carnival Corporation

Transitioning into the role of vice president of corporate marketing for Carnival Corporation, I was tasked with overseeing the marketing efforts of a renowned cruise industry giant. With my experience in corporate marketing, I was well-equipped to handle the challenges and opportunities that came my way.

One of the key aspects of my role was to develop and implement effective marketing strategies for Carnival Corporation, ensuring that our brand message reached the right audience and generated maximum impact. Collaborating with my team, we analyzed market trends, consumer behavior, and the competitive landscape to devise innovative campaigns that would differentiate us from our competitors.

Leading Marketing and Sales at Seabourn

Transitioning into the role of overseeing marketing and sales at Seabourn, my focus was on developing and implementing effective strategies to drive growth and enhance the brand’s presence in the cruise industry.

Leading marketing and sales strategies at Seabourn has been a challenging yet rewarding experience. In order to achieve success in the cruise industry, I have worked closely with my team to identify target markets, create compelling marketing campaigns, and build strong relationships with travel agents and partners.

By analyzing market trends and consumer preferences, we have been able to tailor our offerings and exceed customer expectations. Additionally, we have implemented innovative digital marketing tactics to reach a wider audience and increase brand visibility.

Through these efforts, Seabourn has achieved significant growth and established itself as a leader in the luxury cruise segment.

President of Seabourn and Cunard in North America

As the president of Seabourn and Cunard in North America, I am responsible for overseeing the operations and driving the success of both luxury cruise lines. Balancing two high-powered positions can be challenging, but I thrive on the opportunity to lead and make a significant impact in the industry.

My role requires me to collaborate with my brand teams and ensure that both Seabourn and Cunard deliver exceptional experiences to our guests. By effectively managing resources and aligning strategies, I strive to maintain the high standards and reputation that these brands are known for.

It is a privilege to work with such dedicated and passionate individuals, and I credit their hard work for the success of both Seabourn and Cunard in North America. Through careful coordination and a commitment to excellence, I aim to continue driving both brands forward in the luxury cruise industry.

Childhood Influences and Love for Travel

Growing up near Kansas City, Missouri, my father’s work at TWA ignited my love for travel. Seeing him jet off to different destinations sparked a curiosity in me that would later shape my career.

As a teenager, I started working at a travel agency in St. Louis, and it was there that I fell in love with the cruise industry. I was fascinated by the idea of exploring the world while enjoying the comforts of a luxurious ship.

This early exposure to the industry planted the seed that would eventually lead me to my current role as president of Seabourn and the North American operation of Cunard Line.

The influences on my love for travel, combined with my exploration of the cruise industry, have shaped my journey and fueled my passion for creating unforgettable experiences for travelers.

Life in Seattle With Husband Brent

Living in Seattle with my husband Brent, we enjoy the vibrant culture, beautiful scenery, and culinary delights that the city has to offer.

Life in Seattle is filled with endless opportunities for exploration and adventure. We love taking long walks along the waterfront, admiring the stunning views of the Puget Sound and Mount Rainier.

Seattle’s thriving arts scene also keeps us engaged, with frequent visits to museums, galleries, and live performances.

One of our favorite hobbies is exploring the local food scene, trying out new restaurants and food trucks that showcase the city’s diverse culinary offerings.

In our free time, Brent enjoys volunteering in the community, while I indulge in my passion for photography, capturing the natural beauty of the Pacific Northwest.

Overall, life in Seattle is fulfilling, enriching, and constantly inspiring us to pursue our hobbies and interests.

Balancing Two High-Powered Positions

Working as the president of Seabourn and the North American operation of Cunard Line, I find balancing two high-powered positions to be a rewarding challenge. It requires careful planning and effective time management to ensure that both cruise lines receive the attention they deserve.

To successfully balance my workload and manage multiple responsibilities, I rely on my brand teams at Seabourn and Cunard. They play a vital role in overseeing the day-to-day operations and executing strategic initiatives. By delegating tasks and fostering a collaborative environment, I am able to focus on the bigger picture and make informed decisions that benefit both companies.

It’s crucial to maintain open lines of communication and establish clear priorities to ensure that nothing falls through the cracks. While it can be demanding, the satisfaction of leading two successful cruise lines makes it all worthwhile.

Embracing Challenges and Collaborative Teamwork

Transitioning from balancing two high-powered positions, I want to delve into the challenges I face as a leader and the benefits of collaboration.

Leading two major cruise lines requires me to navigate complex and ever-changing landscapes. I am constantly faced with the challenge of making strategic decisions that align with the goals and values of both Seabourn and Cunard. This demands a high level of adaptability and the ability to inspire and motivate my teams.

However, I am not alone in this journey. Collaboration plays a crucial role in my leadership style. By fostering a collaborative environment, I am able to tap into the diverse expertise and perspectives of my team members. This not only enhances decision-making but also promotes a sense of ownership and accountability.

Together, we are able to overcome challenges, drive innovation, and achieve exceptional results. The benefits of collaboration are undeniable, empowering individuals and creating a collective force that propels both companies forward.

Long-Term Commitment to the Cruise Industry

Growing up near Kansas City, Missouri, my father’s career with TWA ignited my passion for the cruise industry. From a young age, I knew that I wanted to pursue a career in this exciting field. What attracted me the most was the opportunity for long-term commitment and career progression.

As I embarked on my journey, I was determined to make my mark in the industry. Over the years, I have worked hard to climb the ladder of success. Starting as a district sales manager, I gradually rose to become a director of sales. With each step forward, I gained valuable experience and knowledge.

This career progression has been a testament to my dedication and commitment to the cruise industry. I am proud of how far I have come and am excited to see where my journey takes me next.

Credit to Brand Teams for Success

As the president of Seabourn and the North American operation of Cunard Line, I am incredibly grateful for the hard work and dedication of my brand teams, who have played a crucial role in my success. Their commitment to excellence and their expertise in building and maintaining our brands have been instrumental in our achievements.

I credit my brand teams for their unwavering dedication and their ability to adapt to the ever-changing landscape of the cruise industry. Their creativity, strategic thinking, and attention to detail have helped us stay ahead of the competition and deliver exceptional experiences to our guests.

I firmly believe that success is a team effort, and my brand teams have been the driving force behind our accomplishments. Their passion, professionalism, and long-term commitment to our brands have earned them my utmost respect and admiration.


Key Qualities of Brand Teams
Commitment to Excellence Strategic Thinking Attention to Detail
Creativity Adaptability Professionalism
Passion Teamwork Long-term Commitment

From District Sales Manager to Cruise Executive

Starting as a district-level employee, my career has taken me on an incredible journey through various roles in the travel industry.

I began my career as a district sales manager, responsible for driving sales and managing a team of sales representatives. Over time, I honed my skills and moved up the ladder, progressing to director of sales. This role allowed me to further develop my leadership abilities and expand my knowledge of the industry.

As my career continued to evolve, I seized opportunities to take on more senior positions, such as vice president of sales and marketing for Windstar Cruises and vice president of corporate marketing for Carnival Corporation.

Each step in my career progression has been a chance for personal and professional growth, and I am grateful for the experiences and challenges that have shaped me into the cruise executive I am today.

Frequently Asked Questions

How Did Rick Meadows First Become Interested in the Cruise Industry?

I first became interested in the cruise industry while working at a travel agency in St. Louis. My husband, Brent, works in property management and volunteers. His support has been invaluable throughout my career.

What Is Rick Meadows’ Husband Brent’s Profession and Volunteer Work?

My husband, Brent, works in property management and volunteers his time. As for me, I enjoy giving back as well and have a passion for volunteer work. It’s fulfilling to make a difference in the community.

What Neighborhood Does Rick Meadows Live in Seattle?

I live in the Mount Baker neighborhood in Seattle. It’s a great area with a lot of charm. I developed my interest in the cruise industry while working in the travel industry in St. Louis.

How Does Rick Meadows Balance His Time Between His Two High-Powered Positions?

Balancing two high-powered positions requires strategic time management and a dedicated team. I prioritize work-life balance by delegating tasks and fostering collaboration. It’s challenging, but I enjoy the rewards of a successful career and personal fulfillment.

What Does Rick Meadows Enjoy Doing in His Free Time to Relax?

In my free time, I enjoy being a foodie, cooking, and making wine with my neighbors. It’s a great way to relax and unwind. As for vacation destinations, I love exploring new places and experiencing different cultures.

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