As a travel enthusiast with a special fondness for cruising, I’m thrilled to share the news that Viking is broadening its horizons by venturing into the coastal waters of China.
Teaming up with China Merchants Shekou, Viking is now offering 8-day China Coastal Cultural Cruises, departing from Shenzhen Shekou Port.
With the launch of their first cruise on the Chinese-flagged vessel CM-Yidun, Viking is tapping into the growing demand for cruise travel in China.
By combining their renowned cultural focus and exceptional service with locally relevant elements, Viking aims to provide Chinese guests with an enriching and unforgettable experience.
Key Takeaways
- Viking has formed a joint venture with China Merchants Shekou to offer 8-day China Coastal Cultural Cruises.
- The partnership aims to take advantage of the growing demand for cruise travel in China and offer Chinese guests a culturally enriching experience.
- Viking has entered the Chinese cruise market around 5 years ago and the first cruise under this partnership has already been launched.
- The expansion into China reflects Viking’s commitment to global exploration and their reputation for top quality cruises with a cultural focus.
Joint Venture With China Merchants Shekou
I’m excited to announce that I’ve formed a joint venture with China Merchants Shekou. Together, we’ll be offering 8-day China Coastal Cultural Cruises departing from Shenzhen Shekou Port. This partnership is a significant step in Viking’s marketing strategy to expand in the Chinese cruise market.
The impact of this joint venture on the Chinese cruise market is expected to be substantial. By combining Viking’s expertise in cultural cruises with China Merchants Shekou’s local knowledge and resources, we aim to provide Chinese travelers with a unique and enriching experience.
This collaboration will not only attract more Chinese consumers to the cruise industry but also contribute to the overall growth and development of the Chinese tourism sector. We’re confident that this joint venture will be a game-changer in the Chinese cruise market and establish Viking as a leading player in the region.
Offering 8-day China Coastal Cultural Cruises
The joint venture with China Merchants Shekou allows me to offer 8-day China Coastal Cultural Cruises. Departing from Shenzhen Shekou Port, these cruises provide a unique opportunity for cultural immersion on Viking cruises. The maiden voyage has already been launched, marking Viking’s entry into China’s booming cruise industry. Onboard the CM-Yidun, a Chinese-flagged vessel, guests can enjoy Nordic-style interiors, a library, lectures, and a spa with traditional Scandinavian bath rituals. Privileged Access shore excursions offer exclusive experiences, while dining concepts like Mamsens Norwegian deli and Manfredis Italian Restaurant provide culinary delights. As Viking aims to offer Chinese guests a culturally enriching experience, this partnership with China Merchants Group takes advantage of the growing demand for cruise travel in China. With its globally recognized reputation, Viking’s expansion into China reflects their commitment to global exploration.
| China Coastal Cultural Cruises | ||
| 1 | Departure Port | Shenzhen Shekou Port |
| 2 | Vessel | CM-Yidun |
| 3 | Duration | 8 days |
Departing From Shenzhen Shekou Port
Departing from Shenzhen Shekou Port, these cruises offer a unique opportunity for cultural immersion and exploration on the China Coastal Cultural Cruises. Viking’s partnership with China Merchants Shekou has allowed them to launch these exciting voyages.
As a passenger, I am thrilled to embark on this journey from such a vibrant port. Shenzhen Shekou Port serves as the perfect starting point for our coastal adventure. It is a bustling hub that showcases China’s modernity and maritime heritage.
The partnership between Viking and China Merchants Shekou ensures that we will have a seamless and enriching experience. With their combined expertise, we can expect top-notch service, immersive cultural activities, and unforgettable moments as we sail along the beautiful Chinese coast.
I am eager to witness the captivating landscapes, explore historical sites, and delve into the rich cultural tapestry of this fascinating region.
Successful Launch of the First Cruise
Excitedly setting sail from Shenzhen Shekou Port, the joint venture between Viking and China Merchants Shekou has successfully launched its first cruise. It was an incredible experience to witness the successful launch of this new venture.
Here are three key highlights from the launch:
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Customer satisfaction: Passengers were delighted with the exceptional service and attention to detail provided by Viking and China Merchants Shekou. From the moment they stepped onboard, they were treated to a world-class experience that exceeded their expectations.
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Smooth sailing: The cruise sailed smoothly along the China coast, offering breathtaking views and a chance to explore the country’s rich cultural heritage. The crew navigated the waters with expertise, ensuring a comfortable journey for all.
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Memorable moments: The launch was filled with unforgettable moments, from the impressive Nordic-style interiors to the unique dining concepts. Passengers enjoyed lectures, spa treatments, and privileged access shore excursions, making their trip truly unforgettable.
Overall, the successful launch of the first cruise has set the stage for future voyages, promising exceptional experiences and customer satisfaction.
Viking’s Entry Into the Chinese Cruise Market
As a recent entrant into the Chinese cruise market, our joint venture with China Merchants Shekou aims to provide culturally enriching experiences for Chinese guests.
We have successfully launched our first cruise, the CM Yidun’s maiden voyage, which departed from the Shenzhen Shekou Port.
Our goal is to introduce locally relevant elements onboard to enhance the overall experience. Along with the Nordic-style interiors and library, we have added a Nordic Shop to introduce Chinese guests to Nordic brands.
Additionally, we have partnered with renowned jewelry brands such as Gübelin from Switzerland and Chow Tai Fook to showcase exclusive collections on the ship.
CM-Yidun: The Chinese-flagged Vessel
After Viking’s successful entry into the Chinese cruise market, they introduced the CM-Yidun, a Chinese-flagged vessel, for their maiden voyage. The CM-Yidun showcases Nordic design influences throughout its interiors, offering a unique and culturally enriching experience for Chinese guests.
Here are some key features of the CM-Yidun:
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Chinese-flagged vessel: The CM-Yidun is registered under the Chinese flag, signifying its commitment to serving the Chinese market.
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Nordic design influences: The ship’s interiors are inspired by Nordic design, creating a harmonious and elegant atmosphere onboard.
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Lectures and spa with traditional Scandinavian bath rituals: Guests can enjoy educational lectures on various topics and indulge in spa treatments that incorporate traditional Scandinavian bath rituals.
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Privileged Access shore excursions: The CM-Yidun offers exclusive shore excursions, allowing guests to explore China’s coastal regions in a unique and immersive way.
With the CM-Yidun, Viking aims to provide Chinese guests with an unforgettable cruise experience that combines the best of Chinese hospitality with Nordic charm.
Nordic-style Interiors and Onboard Library
I was impressed by the Nordic-style interiors and the onboard library of the CM-Yidun, which created a cozy and inviting atmosphere during my cruise.
The design aesthetics of the ship were truly remarkable. The Nordic style interiors featured clean lines, natural materials, and a minimalist approach that exuded elegance and sophistication. The use of light-colored woods and neutral tones added to the feeling of warmth and tranquility.
The onboard library was a haven for cultural immersion, offering a wide selection of books on various topics, including history, art, and literature. It provided an opportunity for guests to delve into the rich cultural heritage of the destinations we were visiting.
Overall, the combination of the Nordic-style interiors and the onboard library enhanced the overall cruise experience, making it both enjoyable and educational.
Lectures and Traditional Scandinavian Bath Rituals
The lectures on the CM-Yidun provide fascinating insights into the cultural heritage of the destinations we visit. These lectures cover a range of topics, including ancient Chinese dynasties, art, philosophy, and literature. They are designed to educate and engage guests, allowing them to deepen their understanding of the rich traditions and customs of the region.
The traditional Scandinavian bath rituals at the spa offer a relaxing and rejuvenating experience. These rituals typically involve alternating between hot and cold water, which can improve blood circulation, relieve muscle tension, and promote overall relaxation. Guests can enjoy the soothing and therapeutic effects of these rituals, leaving them feeling refreshed and revitalized during their cruise experience.
Privileged Access Shore Excursions
During these privileged access shore excursions, I had the opportunity to immerse myself in the local culture and explore unique destinations that are not typically accessible to regular tourists. These excursions provided me with cultural immersion experiences that allowed me to truly understand and appreciate the richness and diversity of the Chinese coastal region.
From visiting ancient temples and historical landmarks to engaging with local artisans and participating in traditional ceremonies, every excursion was a fascinating journey into the heart of Chinese culture.
The privileged access granted to us allowed for a more intimate and authentic experience, enabling us to connect with the local people and gain a deeper understanding of their way of life.
These cultural immersion experiences were truly unforgettable and have enriched my overall Viking cruise experience.
Unique Dining Concepts: Mamsens Norwegian Deli and Manfredis Italian Restaurant
Being on the Viking cruise, I thoroughly enjoyed indulging in the unique dining concepts offered. Mamsens Norwegian Deli and Manfredis Italian Restaurant provided a delightful culinary experience, showcasing the best of Norwegian and Italian cuisines.
Here are some highlights:
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Mamsens Norwegian Deli: This charming deli offered a taste of authentic Norwegian flavors, including traditional open-faced sandwiches and freshly baked pastries. The cozy atmosphere and friendly staff made it a favorite spot for a quick bite or a leisurely meal.
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Manfredis Italian Restaurant: For those craving Italian fare, Manfredis was a true delight. From homemade pasta dishes to wood-fired pizzas, the restaurant transported you to Italy with its warm ambiance and delectable flavors.
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Nordic Shop onboard: In addition to the exceptional dining options, Viking also had a Nordic Shop onboard, where Chinese guests could explore and discover Nordic brands. This unique shopping experience allowed for a deeper connection with Nordic culture and craftsmanship.
Overall, Viking’s unique dining concepts, like Mamsens Norwegian Deli and Manfredis Italian Restaurant, added a touch of culinary excellence to the cruise experience. The Nordic Shop onboard further enhanced the journey by introducing Chinese guests to Nordic brands and fostering a cultural exchange.
Viking’s Aim to Enrich Chinese Guests’ Cultural Experience
As a guest on the Viking cruise, I am delighted by their aim to enrich my cultural experience. Viking’s expansion into China is a testament to their commitment to global exploration.
Through their partnership with China Merchants Shekou, Viking offers 8-day China Coastal Cultural Cruises that depart from Shenzhen Shekou Port. These cruises are designed to immerse Chinese guests in their own culture and heritage.
Viking has incorporated locally relevant elements to complement the experience, including a Nordic Shop onboard that introduces Chinese guests to Nordic brands, and a jewelry shop showcasing renowned brands like Gübelin from Switzerland and Chow Tai Fook with their exclusive jewelry collections.
Focus on Exploring China’s Backyard
China’s coastal destinations offer a wealth of cultural immersion opportunities on Viking’s China Coastal Cultural Cruises. Guests can expect to embark on an enriching journey that showcases the country’s vibrant heritage and natural beauty. Whether it’s the bustling cityscapes of Shanghai, the historic charm of Xiamen, or the breathtaking landscapes of the Yangtze River, each destination offers a unique perspective on Chinese culture.
Onboard the cruise, guests can enjoy lectures, spa experiences, and unique dining concepts that further enhance their cultural immersion. With Viking’s expansion into China and the partnership with China Merchants Group, we aim to meet the growing demand of Chinese consumers for a more sophisticated and culturally enriching cruise experience.
Chairman Torstein Hagen’s Belief in the Booming Chinese Cruise Industry
I truly believe that the Chinese cruise industry is booming, and I am excited to be a part of it.
As the Chairman of Viking, Torstein Hagen shares this belief and is committed to expanding Viking’s presence in China. With the recent partnership between Viking and China Merchants Group, the aim is to take advantage of the growing demand for cruise travel in China.
Chairman Hagen understands that Chinese consumers’ demand for cruise travel is expected to become more sophisticated, and Viking is dedicated to offering them a culturally enriching experience. This expansion into China reflects Viking’s commitment to global exploration and their reputation for top quality cruises with a cultural focus.
Partnership With China Merchants Group to Meet Growing Demand
With this new partnership, we aim to meet the growing demand for cruise travel in China by offering culturally enriching experiences. Our collaboration with China Merchants Group allows us to tap into the potential of the Chinese cruise market and provide unique itineraries tailored to the preferences of Chinese guests. By combining Viking’s expertise in luxury cruising and China Merchants Group’s local knowledge and resources, we can create unforgettable journeys along China’s coast. This partnership brings numerous benefits, including access to China Merchants Group’s extensive network, which enables us to expand our presence in China and reach a wider audience. We are excited to embark on this new chapter and offer Chinese travelers an opportunity to explore their own backyard with Viking’s signature style and exceptional service.
| Benefits of China Merchants Partnership | Viking’s Expansion Strategy in China | Locally Relevant Elements |
|---|---|---|
| Access to extensive network | Offer culturally enriching experiences | Introduce Chinese guests to Nordic brands |
| Expand presence in China | Tap into the growing demand for cruise travel | Showcase renowned jewelry collections |
| Reach a wider audience | Offer unique itineraries along China’s coast | Complement the experience with local elements |
Meeting Chinese Consumers’ Sophisticated Cruise Travel Demands
As the cruise market in China continues to grow, the demand for luxury cruise experiences is also increasing. Chinese consumers are becoming more sophisticated in their travel preferences, seeking unique and culturally enriching experiences.
Viking, in partnership with China Merchants Group, is aiming to meet these demands by offering 8-day China Coastal Cultural Cruises. The itineraries are built on Viking’s successful global model, with locally relevant elements added to complement the experience.
Onboard, Chinese guests are introduced to Nordic brands through a Nordic Shop, as well as renowned jewelry collections from Gübelin and exclusive collections from Chow Tai Fook.
Viking’s expansion into China reflects their commitment to global exploration and their recognition of the booming cruise industry in the country. This joint venture is set to provide Chinese consumers with the luxury cruise experiences they desire.
Frequently Asked Questions
How Many Viking Cruises Have Been Launched in China so Far?
I’m not sure about the specific number, but Viking has launched several cruises in China, including their China coastal cultural cruises. They aim to provide a culturally enriching experience for Chinese guests.
What Are Some of the Locally Relevant Elements Added to Viking Cruises in China?
Some of the locally relevant elements added to Viking cruises in China include a Nordic Shop onboard, introducing Chinese guests to Nordic brands, and a jewelry shop featuring renowned brands like Gübelin and Chow Tai Fook.
Are There Any Plans for Viking to Expand Its Cruise Offerings in Other Regions Besides China?
Yes, there are expansion plans for Viking’s cruise offerings in other regions besides China. The company is committed to global exploration and is set to launch the Viking Mississippi River Cruise Ship in 2022.
How Does Viking Ensure Above-Average Service on Its Cruises?
In ensuring above-average service, Viking focuses on customer satisfaction. Our cruises offer unique features like Nordic-style interiors, a library, lectures, spa with Scandinavian bath rituals, and privileged access shore excursions.
Can Previous Viking Guests Share Their Experiences on the New China Coastal Cultural Cruises?
Yes, previous guests can share their experiences on the new China Coastal Cultural Cruises. Their feedback is valuable in assessing cultural immersion and ensuring a memorable experience for future travelers.
Conclusion
In conclusion, Viking’s joint venture with China Merchants Shekou has paved the way for a remarkable expansion into the Chinese cruise market. With the launch of their 8-day China Coastal Cultural Cruises from Shenzhen Shekou Port, Viking is embarking on a journey to explore China’s captivating coast.
Chairman Torstein Hagen’s unwavering belief in the booming Chinese cruise industry has led to this strategic partnership with China Merchants Group, allowing Viking to cater to the sophisticated cruise travel demands of Chinese consumers.
This exciting venture reflects Viking’s commitment to global exploration and their dedication to providing top-quality cruises with a cultural focus.
Claire, a creative soul with an unquenchable thirst for storytelling, is an integral part of the Voyager Info team. As a dedicated writer, she weaves captivating narratives that transport readers to enchanting cruise destinations and beyond.
Claire’s love affair with writing began at an early age when she discovered the magic of words and their ability to craft worlds and emotions. Her innate curiosity led her to explore various literary genres, but it was travel writing that truly captured her heart. Drawing inspiration from her own globetrotting adventures and encounters with diverse cultures, Claire embarked on a journey to become a travel writer par excellence.
